Some behind the scenes footage from the campaign that we shot earlier this year. Big ups to Corey (Mpire Management), Coltrane (Epiphany) and Tru (Alloy Marketing). You can see the ads running in such books as GIANT, XXL, and Complex.

Our weekly Friday night gathering at CENTRAL has been going on since May. Along side my boys DJ Gomez Warren, Doug Wu, Arsen, Jesse Lee, and the homies; Jerry Meng, DC, and Fred Yoo from Presto Nights, we have managed to put together a really diverse crowd every week. Celebrities such as Nas, Kelis, Dania Ramirez, Adam Rodriguez, Gabrielle Union, Jessy Terrero, and Shawn Merriman have made it a point to stop thru. Its a weekly convergence of fly, like minded folks that enjoy a good time. CENTRAL is located at 1710 N. Las Palmas.

My comrade Mikhayel Tesfaye and his wifey Digit are featured on the premiere issue of Persona Magazine. A new business venture from my homie from way back, Chris Mac. This publication will surely resonate with the entire Fairfax block as its focus is on the fashionistas, and stylish folks movin’ and shakin’ within the Streetwear industry. Look for a cameo from your dude.

Thought this was a very clever viral video for the new Samsung Omnia phone, if only this really happens when you make a new purchase. peep and enjoy.

LOUIS VUITTON from christophe graillot on Vimeo.

The iconic fashion house Gucci has also thrown their hat in the ring in designing Olympics inspired products celebrating this years festivities in Bejing.

This new Jaeger LeCoultre Chronograph will unlock the doors on your new Aston mArtin DBS. Offered at just above $40,000. First seen last year, the Swiss timepiece can lock and unlock the DBS from as far as 10 meters. One word, hard!

Here is a first look at some of the designs from our upcoming Fall/Holiday collection. We will be showcasing our latest collection at S.L.A.T.E. at MAGIC in Las Vegas next week. Vegas baby, Vegas!!!

Hawaii’s In4mation is set to release their latest collabo; the Vans “Denim/Houndstooth Halfcab. This special release will only be available in a limited run of 500 pairs. You can cop them online from In4mation’s site and at their store front in Honolulu. Shout outs to Todd and the homies on the island, aloha!

Italian brand Bottega Veneta are releasing their Fall/Winter collection of leather sneakers showcasing their signature leather woven pattern, these kicks are super fly, very grown. Get your weight up.