Bee Nguyen, a self proclaimed “Lifestyle Architect”, is revered and respected as one of the industry’s leading brand consultants within the world of marketing and promotions. Nguyen has been featured in such media outlets as MR magazine, the Source, XXL, Frank 151, DUB magazine, (LTD) Magazine, NYLON Guys, Giant, Hypebeast, Evil Monito, Limite’ Magazine, VIBE magazine and on Viacom’s BET.

Grand Tactics LLC, is an L.A. based, boutique lifestyle consulting agency that was created to increase market share, brand equity and sales for CPG companies. As the Founder & CEO of Grand Tactics; Bee Nguyen has Conceptualized and developed innovative marketing strategies such as: developing brand architecture and equity, social/digital media strategy, campaign strategy, TV and viral commercials, packaging design, route to market, and event marketing. Grand Tactics has produced proven results for such varied companies as AMP Energy, Belvedere Vodka, Activision, PRO-Keds, MONSTER Cable, Beats By Dre, Remy Martin Cognac, Rockport, HONDA, Pro Skater Stevie Williams, Reebok, and BET Networks to name a few.

With a keen sensibility for street and haute fashion, Bee Nguyen is directly involved in several apparel brands including upstart lines; Hot Air and Fly Society. With other emerging brands in the works, Bee is focused on helping dictate and creating trends that will continuously evolve alongside his personal sense of taste. With the constant evolution of “Mr. Lifestyle Architect”, Bee is always synergizing his many endeavors.